After being discharged, Dr. Simon worked as an executive coach while simultaneously trying to live with his PTSD and being a good family man.
Simon became keenly aware of the common characteristics, needs, and issues of peak performers as his daughter climbed the ranks as a junior tennis player. After many talks with her coaches, ex-British tennis professionals, he recognized the experience of high-level athletes was very similar to his experiences of helping elite soldiers transition from the military.

Many of these elite athletes fell by the wayside and lacked the support they needed to thrive after sport. Over time, through his work and recognizing his mission to help others, Dr. Simon was introduced to numerous professional soccer and rugby players, NBA, NFL, and MLB players, as well as former Olympians. Sadly, he recognized that, regardless of the sport involved, the underlying theme was the same across all levels and disciplines. Even elite athletes feel treated as commodities by the sports industry they love. When everything is going well, life feels pretty good, but as things start to go off the boil, the industry can be a brutal mistress. Athletes' lives are as meaningful as the industry decides; careers can be made (and destroyed) based on a single decision made by a single person and can have far-reaching consequences well beyond those of an athlete's competitive future.

Over and over, Dr. Simon was told, "We wish we'd had somebody like you! We trained our entire life as athletes competed professionally, and, eventually, our athletic careers were over. Now, what do we do?"